MasterCard Digital Marketing Consultant in Warsaw, Poland
Who is Mastercard?
We are the global technology company behind the worlds fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Digital Marketing Consultant
MasterCard Advisors, the professional services arm of MasterCard Worldwide, provides payments-focused consulting, marketing, information and risk management services to financial institutions and merchants worldwide. With its unique category expertise, deep understanding of customer needs and successful track record in addressing complex challenges throughout the payments lifecycle, MasterCard Advisors addresses the challenges and opportunities of its clients, enhances MasterCard's strategic and tactical performance and establishes MasterCard's global thought-leadership pre-eminence.
We are looking for a marketing manager to support Advisors Managed Services/Marketing function, the global business unit responsible for delivering marketing consulting capabilities for the advisory firm customer verticals: financial institutions, governments, retailers and e-commerce.
The successful candidate is expected to support the CEE business and be based in Warsaw, Poland. He/she is expected to start in March/April 2018. The role we required the following;
Marketing Strategy & Consultancy review, analyse and present clear and strategic recommendations to deliver result-driven marketing solutions that span across different functions and disciplines. He/she should be able to leverage deep knowledge of the UK&I payments industry, media insights and trends as well as consumer insights to design effective results-driven marketing and communication strategies
Campaign management & delivery - plan deliver the end-to-end execution of multi-channel marketing campaigns as well as tracking and measuring results
Media planning, channels management and deployment - Media management as well as ATL & BTL planning and implementation. Well-versed in fully-integrated omni-channel planning, development and implementation.
Credit Card Lifecycle Management able to initiate ideas and implement marketing initiatives based on best practice across the full customer lifecycle, from acquisition to retention
Client Management & Business Development - support the Managed Services (Marketing), Advisors to pitch for business opportunities as well as managing a few key banks/issuers and partners to identify and sell in opportunities to provide marketing consultancy as well as to deliver marketing solutions and executions of superior standard in a timely and efficient manner.
Digital marketing experienced and well-versed in end-to-end digital marketing which includes analytical review of media strategies and plans and working with partners to propose successful results-driven digital marketing strategies. Ability to hone in on trends and insights and propose innovative and strategic digital marketing solutions that drive value and results. Able to influence, drive and deliver the digital marketing agenda internally and with partners across all key marketing strategies and initiatives to achieve key business objectives and strong returns of marketing investments.
Stakeholder management strong interpersonal skills to liaise and co-ordinate with agencies, Mastercard stakeholders, issuers and partners
Analytics & portfolio management - leveraging, interpreting and analyzing data and insights to plan and implement marketing initiatives.
Marketing support and administration - support and co-ordinate with internal and external parties to process payments and to ensure timely submission for financials through Mastercards core systems
Equal Opportunity Employer
Requisition ID: R-63201