MasterCard Senior Specialist, Merchant Marketing in Toronto, Canada
Who is Mastercard?
We are the global technology company behind the worlds fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Senior Specialist, Merchant Marketing
The Senior Specialist, Merchant Marketing is responsible for supporting and driving Mastercards vision of a World Beyond Cash by working with a team of marketers and sales teams bringing a more dynamic, value-driven proposition to Merchants while driving the consumer led strategy to create a valuable and consistent consumer experience at the merchants in-store and online.
The Senior Specialist, Merchant Marketing partners with Market Development and Global/Regional/local B2B & Product marketing to champion the voice of merchants (across industry segments) and create win-win partnerships and strategic industry frameworks. These programs will be aimed at driving consumer passions to increase product usage at the point of sale and generate higher sales/incremental value for the merchant.
Report into the Director, B2B & Product Marketing and work closely with the following key internal stakeholders:
oCanada Market Development
oCanada Marketing & Communications (Consumer, Digital & Sponsorships; B2B & Product Marketing; Communications) and North America Communications (B2B & Product Marketing)
Assist with the creation of marketing strategies that align against the needs of the Region and support the full understanding of consumer needs by segment and verticals (i.e. Telco, Food & Beverage (QSR, Fine Dining), Retail, Small Business and other key focus areas)
Contribute marketing expertise to analyze merchants consumer base, recognizing opportunities for Mastercard, with aim to provide the best customized solutions, which create long term merchant and consumer value
Assist with the delivery of world class marketing programs and support the development of continuing merchant strategy for Canada
Participate on a multi-disciplinary work team organized around marketing and business processes.
Assist with the implementation of marketing strategies that clearly articulate a compelling and differentiated Merchant to consumer value proposition that defines our competitive advantage for Sales and for our business partners.
Define and track B2B & B2B2C marketing success measures
Oversees parts of B2B Marketing budget to ensure that all campaigns, programs, and activities are within allocated budget and forecasting
All About You:
Bachelor Degree required
Key merchant vertical experience in Telecommunications, Dining and Retail an asset
Exceptional project management skills, timeline, budget and task management
Strong experience in shopper marketing, trade marketing, customer marketing and/or partnership marketing
Analytical marketing experience - ability to convert data points into information for action
Expertise in consumer brand, promotions and direct marketing with specific skills in acquisition & retention marketing.
Creative thinker with a desire and tenacity to test innovative customer solutions for potential roll-out
Consultative/Solution sales experience with strong influencing and partnering skills
Strong skills in having senior level discussions with customers to understand their business pain points and articulate solutions
Strong track record and achievements in developing and delivering successful regional/local B2B & B2B2C marketing programs
Ability to communicate succinctly and confidently to senior management as the need arises
Ability to take existing business plan & strategy and develop future short/medium/long term growth opportunities with analysis and recommendation
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
Requisition ID: R-62937