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Job Information

MasterCard Associate Managing Consultant, Advisors Deploy Program Management, Customer Marketing Campaign Manager in Texas

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Associate Managing Consultant, Advisors Deploy Program Management, Customer Marketing Campaign Manager

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Associate Managing Consultant, Advisors Deploy Program Management, Customer Marketing Campaign Manager

All About Us

The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. We combine traditional management consulting with our rich data assets and in-house technology to provide our clients with powerful strategic insights and recommendations. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, test-and-learn business experimentation, and data-driven information and risk management services. While specializing in the payments industry, Mastercard Data & Services also works closely with major retailers, airlines, and other enterprises, leveraging data and insights garnered from within and beyond its network.

All About the Role

Make an Impact as an Associate Managing Consultant, Advisors Deploy Program Management

Advisors Deploy Program Management is an execution-oriented client facing competency that applies proven, accredited change skills and domain experience to partner with clients and help them drive measurable value by:

• Delivering new products and strategies to market smoothly and efficiently

• Successfully implementing complex marketing execution programs and delivering the transformation of programs to create the new business as usual

• Strengthening client’s internal skills, knowledge and experience in critical areas

• Transforming client processes and optimizing their management practices

Deploy is a new suite of consulting solutions designed to respond to fast evolving customer needs for execution support, with a dual mission: deployment and value realization over the entire lifetime of major assets. Value realization is a complex task, and with Deploy we can de-risk the entire client/asset journey, from implementation to adoption, usage, and product evolution. This is done through a set of new capabilities focused on expert execution and project management support, that we are bringing in to complement the traditional Advisors areas of strength.

The Consumer Bank Marketing organization for one of our key clients is looking for a skilled program manager to support the execution and strategy development of marketing programs to our customers in the digital and mobile channel. We are looking for a project manager who has experience managing complex engagements and can collaborate across cross-functional internal and external teams to bring programs to market. Key focus areas include building go-to-market strategies, open market acquisition, acquisition marketing, merchant offers, and engaging and deepening the newly acquired customer relationships.

This role will coordinate, develop and/or execute the strategy in consumer direct marketing campaigns and collaborate with business partners cross-functionally aligning end-to-end with key internal partners such as Legal, Compliance, Database Marketing, Analytics, Finance, and Channel execution teams, as well as external vendors and partners.

Responsibilities

The Customer Campaign Manager will develop and manage direct marketing programs to drive customer engagement on card products bringing more value to the customer and deepening customer relationships. Specific responsibilities will include:

• Partner with core marketing and product teams on program development execution plans for opportunities to include and tailor for key target segment(s)

• Coordinate and manage the marketing segment strategy in BAU programs and execution, ensuring targeted focus and alignment in:

• Marketing brief process

• Creative execution and innovative solutions

• Channel implementation for seamless end-to-end customer experience

• Execution of targeting strategy (list work management)

• Partner, Legal, Compliance, Risk and Governance approvals

• Offer fulfillment

• Internal communications to the field

• Results tracking

• Coordinate with Product partners on deliverables that address the key elements of the program, including program P&L, end-to-end operational readiness and uniform key analytics and metrics to support Cross-sell strategy

• Manage end-to-end tactical implementation/fulfillment process for specific offer promotions across marketing channels

• Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit reports

• Collaborate with cross-functional teams (i.e. marketing execution, customer channels, data base teams, legal/compliance and governance, analytics, and operations)

• Answer/Investigate client inquiries regarding promos or campaign fulfillment

• Size new business opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results

Qualifications

• Bachelor’s degree in business/marketing or equivalent

• Minimum of 5-10 years of experience in marketing including campaign management across direct marketing, digital and mobile channels

• Experience in retail bank marketing preferred

• Ability to manage multiple priorities in fast paced, dynamic environment

• Creative thinker with proven ability to ideate and problem solve

• Proven analytical, project and process management skills

• Excellent interpersonal skills

• Self-starter who also has a demonstrated ability to work successfully in team environment and drive results from team

• Strong written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization

COVID-19 Considerations

We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Requisition ID: R-151222

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