MasterCard Manager, Product Management LAC in Sao Paulo, Brazil
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Manager, Product Management LAC
This position will be responsible to build and develop payments-focused marketing services products to financial institutions, acquires and merchants addressing complex challenges and opportunities of its clients. Address MasterCard's strategic and tactical performance and define different solutions for marketing campaigns addressing the Mastercard Business Priorities. Set up strategic plan for different markets and measurable customer behavior among all payment life cycle for credit, debit and prepaid through multiple channels most especially digital.
• Be the bridge between Global and Local Teams organizing the Product Roadmap leveraging regional priorities
• Be able to share knowledge among the team to improve the expertise and keep the learnings flowing.
• To support the Managed Services (Marketing), Advisors to pitch for new business opportunities as well as manage a few key banks/issuers and partners to provide marketing consultancy as well as to deliver marketing solutions and executions of superior standard in a timely and efficient manner.
• Manage the Product P&L and guarantee that our thresholds have been followed (Margin and Ratio)
• Lead problem solving efforts and structure the project work plan
• He/she should be able to lead, influence drive and deliver the digital marketing agenda internally and with partners across all key marketing strategies and initiatives to achieve key business objectives and strong returns of marketing investments.
• The key deliverables are as follows
Roadmap Progress and Definition – Work to make the MS Product Roadmap flow among the company teams and get traction in the client’s projects.
Localization of Global Products for the Regional and Local needs
Build Regional/Local products full aligned with Global Vision to be able to export the efforts and methodologies.
Pre-Sales Engagement with BDs and Clients – work close to sales team to train and empower them for the sales cycle
Media planning, channels management and deployment Knowledge - Media management as well as ATL & BTL planning and implementation. Well-versed in digital, fully integrated Omni-channels planning (web, mobile, email, SMS, social media), development and implementation.
Digital marketing – experienced and well-versed in end-to-end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results-driven digital marketing strategies. Ability to home in on trends and insights and propose innovative and strategic digital marketing solutions that drive value and results
Marketing Consultancy (analytical skill)– review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions that span across different functions and disciplines. He/she should be able to leverage media insights and trends as well as consumer insights to design effective results-driven marketing and communication strategies.
Life Cycle Management Strategies – Understand the phases of LCM and how to address different stages including promotional, engagement and branding aspects of the Marketing work
Stakeholders management – strong interpersonal skills to liaise and co-ordinate with agencies, Mastercard stakeholders, issuers, and partners
Strategic planning & implementation - ability to strategize, ideate, plan, and execute digital marketing strategies and campaigns as well as tracking and measuring results
Customer acquisition strategies – initiate ideas and implement marketing initiatives with external agencies, banks and/or partners to design and execute marketing initiatives and programs
Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together.
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
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Requisition ID: R-131421