MasterCard Director, Managed Services, Geo South Division in Sao Paulo, Brazil
Who is Mastercard?
We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless at https://www.priceless.com/ ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Director, Managed Services, Geo South Division
Director, Managed Services (MS) Division Lead - Geo South
Mastercard Advisors, the professional services arm of Mastercard Worldwide, provides payments-focused consulting, marketing, loyalty and analytics to financial institutions and merchants worldwide. Managed Services (MS) is the for-fee marketing services team, residing in Advisors. Our unique category expertise, deep understanding of consumer payment needs and behaviors deliver a successful track-record in achieving superior marketing results for our clients.
Do you love interaction with Clients and winning the sale? Do you get energy from creating strategic vision and seeing measurable and successful marketing execution in the marketplace? Are you passionate about creating fact-based Customer Journeys to drive the best communication strategy?
Do you have a passion for communicating digitally with customers?
Can you leverage consumer and behavioral data to design the best communications strategy?
Do you want to be part of a team that is driving cutting-edge digital solutions to stimulate customer behavior?
Can you execute creatively digital campaigns while analyzing and measuring accurately the results?
As a senior member of the Managed Services team, you will support the Divisional Vice President in the implementation of the Managed Services Strategy and will provide the energy to drive Customers into testing and learning new marketing techniques that demonstrably grow our Client’s business and ultimately Mastercard’s business.
As the Director, Managed Services Division Lead - Geo South, you are responsible for:
Implementing the MS strategy and deliver revenue goals revenue through marketing/communication initiatives that will support specific client accounts in Brazil and possibly other Geo South markets (Argentina and Chile)
Implementing digital marketing delivery for Mastercard Brazil customers that leverages Mastercard Products, Services and Data platforms.
Putting Data into action in the marketplace with Banks, Merchants and Governments through marketing driven programs that works seamlessly with product and services managers that create Mastercard assets for Customer leverage.
Progressing the sales, for assigned accounts, from individual campaign sales to outsourcing of campaigns to Mastercard Advisors, with goal to identify marketing attribution and understand consumer journeys via Platforms that could leverage our value proposal vs cost view.
Leading customers and the Brazil team on their own innovative journey through knowledge and early adoption of innovations in digital marketing practices, design thinking and implementation of AGILE working methodologies
Cooperating within the MS team, acting as a facilitator and change agent to connect MS and other Mastercard areas in a single operation mode.
Supporting MS Team to integrate multiple Assets, Services and Platforms in a repeatable and scalable manner to increase value delivered to Mastercard clients
Identify best practices and opportunities to both import and export across the DIvision.
Support in the New "Product Based" strategy - co-creating the new go to market approach and how to execute the services.
[All about You]
Bachelor’s degree. MBA Preferred
Expert in managing digital marketing and creative development processes end to end.
Proven track record of integrating digital elements to marketing and communication campaigns and knowledge of latest digital marketing trends required
Expert in Developing Digital Strategies that expand from acquisition to lifecycle management and loyalty. Proven excellence in analyzing the data to drive digital optimization and marketing efficiencies, especially in the customer acquisition journey.
Experience required at driving results oriented marketing campaigns. Financial institutions as a plus.
Experience required in the following digital channels/methods with special emphasis on marketing automation through multiple channels: Digital acquisition, Digital engagement, Omni-media engagement journeys (Offline to Digital, Digital to Offline, Contactability Optimization); Digital Call-to-Action (Click to: call, URL, SMS, Map, Calendar, Coupon, etc.)
History of building strong value proposition centered on customer needs. Experience in banking, retail or loyalty preferred.
Track-record of effective vendor management form selection, negotiation and quality supervision
Ability to drive transformation from within, with a goal of accelerating innovation and industry leading in-market performance. Experience working in AGILE environments required
A strong bias toward data and marketing analytics to develop intelligent customer journeys through use of design thinking to exceed benchmarks on response rates
Strong demonstrated people management and influencing skills to collaborate across functions and with experience working in a highly matrixed organization
Proven general management skills focused on effective Profit and Loss management to achieve revenue, margin and other financial and performance metrics.
Excellent verbal and written communication skills. Excellent English required, Spanish preferred
Knowledge of Speaking Latam Markets (Argentina, Chile, Paraguay and Uruguay)
Contract negotiation and agency management experience
Knowledge in analytics and metrics to measure the success of marketing campaigns
Excellent PowerPoint & Excel skills; excellent oral and written presentation skills
Ability to work on multiple projects simultaneously and deal with ambiguity
Excellent relationship skills to interact with partners, clients and other internal areas
Ability to work independently and plug into large organization as needed. Preferred experience working in highly matrixed organizations
Travel required for project delivery (estimated 30%)
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
If you require accommodations or assistance to complete the online application process, please contact firstname.lastname@example.org and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Everyone wants easier ways to pay;
we invent them.
Checkout lines are slow;
we speed them along.
Merchants want more sales;
we give them data and insights.
People need financial access;
we connect them.
Corporate purchasing is complicated;
we make it simple.
Commuters are busy;
we speed them on their way.
Governments need greater efficiencies;
we help create them.
Small businesses are virtual;
we give them access to a world of buyers.
Retailers want to fight fraud;
we provide the tools.
Requisition ID: R-79523