MasterCard Analyst, Direct Marketing in San Jose, Costa Rica

Who is Mastercard?

We are the global technology company behind the world€™s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Analyst, Direct Marketing

-Mastercard Advisors, the professional consulting services arm of Mastercard, provides payments-focused consulting, marketing, information and risk management services to financial institutions and merchants worldwide. Within Advisors, Managed Services offers marketing and communication services to develop and enhance the relationship of our clients with their customers

-The Experienced Professional, Direct Marketing position based in Costa Rica is responsible for coordinating the execution of marketing consulting and execution engagements for our clients in Costa Rica and other countries in Central America (Geo-North Division)

-Do you have a passion for communicating digitally with customers?

-Can you leverage consumer and behavioral data to design the best communications strategy?

-Can you execute creatively digital campaigns while analyzing and measuring accurately the results?

-Do you want to be part of a team that is driving cutting-edge digital solutions to stimulate customer behavior?


As an Experienced Professional for Managed Services in CA, you will be assisting in the execution of account behavioral marketing including: creative development, production, fulfillment, tracking, pre/post analysis, project management

As a member of the team you will interact with vendors, such as ad agencies, Mastercard Sales teams and colleagues within Advisors to deliver on customer engagements.

A hunger for learning through both formal and informal channels, becoming knowledgeable about Payments and about Account Behavioral Marketing. You will apply these learnings to innovations and delivery on top quality assignments.

Success will look like a strong network internally that sees the value you deliver to the business. Additional involvement in projects beyond your daily assignments will denote passion and enthusiasm. Curiosity will spark innovation, and innovation will lead to career growth.

Supports delivery of marketing solutions and excellent quality executions in a timely and efficient manner.

Supports execution of end-to-end digital marketing which includes: analytical review of media strategies and plans, troubleshoots and works with partners to propose successful results-driven digital marketing strategies.

Coordinates with internal and external parties to process payments and to ensure timely submission for financials through Mastercard€™s core systems

All about you

Bachelor€™s degree with 3 to 4 years of experience as marketing executive. Experience on financial or banking companies is a plus.

Experience required in the following digital channels/methods: Digital acquisition (email, sms, social media, web and app-based), Digital engagement (email, sms, social media, web and app-based, social listening, geo-location, beacons), Omni-media engagement journeys (Offline to Digital, Digital to Offline, Contactability Optimization); Digital Call-to-Action (Click to: call, URL, SMS, Map, Calendar, Coupon, etc.)

Experience in working with digital media and advertising agencies as well as in developing market research and digital campaigns, as well as BTL campaigns coordinating multifunctional and multicultural teams

Experience in budget management and control

Ability to build relationships with vendors, agencies and strategic partners, working with leadership and close follow up, focused on long term objectives and specific deadlines

Multi task personality, able to manage the execution of several complex projects and in multiple countries at a time, with a hands-on approach.

Good negotiation skills and teamwork

Fluent in English (oral, written)

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.€‹

If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Requisition ID: R-62389