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MasterCard Director, Digital Marketing in Purchase, New York

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Director, Digital Marketing

Overview:

The US Marketing and Communications team helps deliver financial and franchise goals and advance a world beyond cash for the company, as well as continue to grow the value of the brand; by creating and strengthening Mastercard’s competitive differentiation leading to stakeholder preference, adoption and loyalty.

Reporting to the Vice President, Media Planning the Director US Digital and Social Marketing plays a critical role leading our Mastercard.us website. He/she will lead digital marketing initiatives that deliver new and or updated content to support the product and initiatives available to our US Consumers and B2B customers, Communications and Marketing Strategy/Services; both locally and globally.

With innovation at the core of our culture he/she will continue to advance programs and consumer engagement to be best-in-class, cutting-edge…includes digital, and partnership innovation, sonic branding and beyond.

US Digital Marketing is responsible for leading the end to end development and management of digital programs and the supporting analytics, using a combination of data, strategy, and creative to push the Mastercard’s brand further into the digital ecosystem.

The US Digital lead is also responsible for the management of our digital agency(s), collaboration with cross functional marketing teams to co-develop (with brand team) and manage a digital content strategy & architecture.

The candidate is responsible for the implementation and the optimization of all digital marketing tactics for Mastercard.us and other issuer, merchant programs. Knowledge of analytics, creative, mobile, and other emerging technology effecting consumers.

The candidate must work with our DXP development partners, for microsite builds.

Adhere to Data Privacy onboarding requirement for US programs that collect PCI or PII data.

Partner with Technical Project Manager for Third Party Onboarding Process.

Approve Aprimo request for US Digital Initiatives.

Build email campaigns and conduct end to end testing.

Have you ever worked on an integrated digital campaign for a mid to large size company?

Are you interested in emerging technology to reach consumers?

Role:

Work with the program management team as a digital lead to deliver website programs on time and within budget, project set-up, reporting, stakeholder engagement and communication, and ongoing cadence of project operation management.

Performance Management Optimization, responsible for defining program measurement frameworks and test & learn, KPI performance and ROI measurement.

• Leadership, leads projects and digital agencies to ensures compliance (CCPA/GDPR, Third Party risk Management).

• Business alignment – Effectively communicate with sales and product teams; coordinate with other internal Marketing Teams to ensure that partnership goals with Issuers, Merchants are met

• Regional lead for Mastercard.us website.

• Deploy web content, landing pages using Mastercard’s content management system and Mastercard’s marketing automation system

• Work closely with Mastercard technical teams and digital community to ensure tight integration across family of Mastercard websites and channels

• Establish and interpret online brand identity guidelines, interactive standards, demand and lead generation practices

• Evolve the look/feel, flow and usability of the Data & Services website to ensure the best possible customer experience through:

 Continuous refinement of site/page templates, wireframes/storyboards, pattern libraries, image libraries, interactive elements and video

 Identification and articulation of areas of improvements

• Transform presentations and communications into highly innovative, appealing digital experiences that create awareness and engage customers

• Develop/refine e-mail campaigns, landing pages, blog posts, lead generation forms.

Oversee and maintain technical documentation for applications, processes and workflow though APRIMO

• Track statistics and metrics with an ability to spot key trends to improve usability

• Participate in ideation of visualization elements that will be added to websites/mobile apps as the presentation layer

All About You:

• Significant professional experience with large corporate or B2B technical environments, including solid experience in web design/development and the relationship between content, design, technology and communications

• Proven ability to manage projects from ideation to production with a thorough understanding of bringing digital content from creative to execution to management

• Proven ability to drive awareness, demand generation and engagement from digital content and campaigns

• Proficient level of enterprise content management systems Adobe Experience Manager and B2B marketing automation tools such as Pardot/Salesforce

•Experience strategizing, designing and executing A/B testing campaigns using Adobe Target with the ability to manage and present report results

• Knowledge of Chat Bot builds and optimization

• Building an App and or A/R V/R experience

• End to End UAT Testing

• Proficient knowledge of web analytics tools; experience with Adobe Analytics

• Thorough understanding of SEO principles and search analytics

• Serve as a subject matter expert in digital campaigns; constantly seek industry best practices in web design, information design and architecture and marketing technology best practices

• Strong communication skills and creative visual storytelling skills; effectively collaborate with designers, marketing managers, executives to provide creative solutions and recommendations

• Adept at both Windows and Mac environment and Microsoft Office suite

• Must be versatile, self-motivated, well organized and pay close attention to details; able to effectively prioritize and deliver in a fast-paced, changing environment

• Bachelor degree in marketing or computer science, interactive design, from an accredited four-year college or university

Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together.

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.​

If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Requisition ID: R-143402

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