MasterCard Director, Digital and Social Marketing in Purchase, New York

Who is Mastercard?

We are the global technology company behind the world€™s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Director, Digital and Social Marketing

Overview

Global Digital Marketing is at the center of Mastercard€™s overarching digital marketing strategy. We set the vision and closely collaborate with regional partners and many areas across the organization to influence and evangelize that vision. Global Digital Marketing€™s focus also spans website governance, content strategy, analytics, user experience and social marketing. We continue to strive toward innovation, personalization, future-proofing and staying ahead of digital marketing trends.

Have you ever worked on a large scale digital marketing project that has global impact?

Are you passionate about digital marketing strategies and new and innovative ways to approach them?

Do you have strong relationship building and influencing skills?

Do have experience in web design and UX?

Do you have experience creating a content strategy for a global organization?

Role

Able to manage complex web design and development projects with solid knowledge of design, content and UX

Experience leading large scale enterprise wide initiatives involving many stakeholders, many who are very senior

Oversees execution of digital strategies that propel Mastercard brand further into the digital and social ecosystem

Devises digital programs and leads digital innovation in marketing

Provides recommendation on digital marketing channels to leverage for greatest impact based on research and analysis

Translates high-level direction into desired specifications for all online web properties

Oversees digital partnership development process including evaluating partners, contract negotiation, and providing contract support

Leverages own networks in digital community to keep abreast of new technologies and trends

Advances organization's thought leadership efforts by educating others, both internally and externally with stakeholders; acts as a subject matter expert

Determines opportunities for cross-functional alignment between Marketing and other families, e.g., Communications and Technology

Oversees parts of Digital budget to ensure that all projects, programs, and activities are within allocated budget

All About You

Demonstrated success in leading large scale projects, that span a global, highly matrixed organization

Demonstrated success in overseeing in planning and executing user experience design and usability tests

Demonstrated success in leading platform development and integration, including overseeing implementation of

CMS (content management systems), digital analytics suite, social media management platforms and digital video distribution

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.€‹

If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Requisition ID: R-70638