Mastercard Jobs

Job Information

MasterCard Senior Specialist, Digital Marketing in Pune, India

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Senior Specialist, Digital Marketing

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO & SEM) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role

• Independently managing and executing end-to-end search marketing (SEO & SEM) campaigns for various Mastercard digital assets.

• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.

• Developing high-quality, optimized content related to search marketing.

• Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.

• Analyzing search performance and generating insightful reports and dashboards.

• Staying updated with the latest trends in search marketing and implementing them in day-to-day work.

• Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing.

• Improving work efficiency by leveraging tools & automating processes.

• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.

• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You

• Must have strong & proven experience in the field of search marketing (both SEO & SEM)

• Must have good experience in the field of web analytics

• Must have excellent written and verbal communication skills

• Must have high proficiency in MS Excel, PowerPoint & Word

• Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics

• Good to have experience in mentoring junior team members

• Good to have an understanding of HTML, CSS, JavaScript

• Can easily collaborate with different teams within the organization

• Have advanced analytical and problem-solving skills

COVID-19 Considerations

We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Requisition ID: R-153819

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