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MasterCard Principal, Personalization Sales Lead in Miami, Florida

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion ( for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Principal, Personalization Sales Lead


The Principal, Personalization Sales Lead is a key role in the Regional Business Development team, responsible for leading sales and business development of the newly acquired Dynamic Yield (DY).

In this role, you will be responsible for driving sales in the Financial Institutions segment and other synergies, by consistently innovating, problem solving, and partnering across business lines.

The role is responsible for identifying business opportunities, prioritizing those opportunities, driving sales, and delivering revenue and profitability from DY platform and other synergy solutions for D&S and its customers.

This role will be also responsible to set up the regional go-to-market strategy, sales enablement, and coordination, tracking against identified revenue synergies for new acquisitions, as well as management of customer relationships in collaboration with the other sales business lines.

The ideal candidate is passionate about delivering data-driven, customer-focused solutions to customers, highly motivated, intellectually curious, solutions-oriented and possesses an entrepreneurial mindset. Additionally, the ideal candidate is well known for being highly collaborative, managing projects to flawless completion, and passionate around building successful teams.

Key Responsibilities

  1. Realize revenues and cost synergies potentials identified for the FI segment / synergies in the Region

• Identify new and existing customer segments to broaden the reach of DY solutions

• Adapt the go-to-market plan for the region

• Provide product / solution expertise to assist in crafting customer value propositions working with Marketing and Sales Teams

• Coordinate, prioritize, and support customer-facing discussions with Mastercard customer-facing teams from recent acquisitions

  1. Track the deal performance of the acquisition to brief management and integration executive on all tasks as they relate to integration milestones

• Track revenues synergies within FI segment

• Manage the sales pipeline

3) Develop and manage the framework for partner relationships in alignment with the FI segment strategy

• Evaluate possible 1tomany sales for DY, including agreement with aggregators / resellers

4) Participate in the overall value proposition design for FI in the region, including

• Help to identifying the customer needs in the FI segment in the region

• Define buyer personas in the region and used cases to be addressed to each of those

• Collect customer feedback to enable tuning of the solution

5) Build and lead virtual high performing, motivated and diverse teams that cut across all of the D&S business lines and Mastercard to fully bundle and integrate DY proposition

Required Skills and Experience

• Experienced people leader with ability to lead high performing teams

• Experience in business development and customer facing role

• A successful influencer in matrixed and distributed (global/regional/market) organizations

• Expertise of Mastercard data and platforms

• Ability to influence and challenge

• Strong problem-solving skills and ability to probe to understand customer needs

• Ability to communicate at all levels internally and externally

• Exceptional at relationship building, conveying credibility and confidence

• Execution-oriented to drive the right

COVID-19 Considerations

We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Requisition ID: R-161173