MasterCard Manager, LAC Digital & Social Marketing (Platform & CRM) in Miami, Florida
Who is Mastercard?
We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless at https://www.priceless.com/ ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Manager, LAC Digital & Social Marketing (Platform & CRM)
The LAC Regional Digital and Social Marketing Manager role is important in that it overseas all LAC social and digital marketing efforts including: Mastercard’s social media presence, consumer and customer facing websites, CRM, and SEO. It is composed of two key functions within LAC regional marketing and communications including: Infrastructure & Agency Management and Supporting Local Marketing Execution.
Here’s a topline of the two functions:
• Infrastructure & Agency Management involves the management of Mastercard’s marketing technology infrastructure at a regional level and ensuring that Mastercard’s regional social and digital marketing agencies have the capabilities to leverage Mastercard’s infrastructure to execute initiatives that deliver on the local market business and marketing objectives.
• Supporting Local Marketing Execution involves liaising with the local marketing teams to provide strategic support and guidance on how best to leverage the agency and infrastructure capabilities at their disposal to best execute B2B and B2C marketing and communications initiatives that deliver on their objectives and priorities.
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
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Everyone wants easier ways to pay;
we invent them.
Checkout lines are slow;
we speed them along.
Merchants want more sales;
we give them data and insights.
People need financial access;
we connect them.
Corporate purchasing is complicated;
we make it simple.
Commuters are busy;
we speed them on their way.
Governments need greater efficiencies;
we help create them.
Small businesses are virtual;
we give them access to a world of buyers.
Retailers want to fight fraud;
we provide the tools.
Requisition ID: R-95731