MasterCard Analyst, Marketing in Miami, Florida

Who is Mastercard?

We are the global technology company behind the world€™s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Analyst, Marketing

Responsibilities

Define (with support from manager) and executes local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., aligned with business priorities and delivering against company objectives

Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results

Develops creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, partnering with Division/Regional team when necessary

Maintains budgetary responsibilities for specific marketing programs, leads tracking and recommends corrective action

Uses deep understanding of category and ecosystem relationship to advise on how insights can or should be applied

Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)

Experiences

Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels (ATL vs. BTL vs. Digital or B2B vs. B2B2C vs. B2C)

Demonstrated ability in establishing collaborative relationships with Divisional/Regional Marketing counterparts, representing the voice of the local market

Extensive experience working on large projects that require a high degree of collaboration with external stakeholders and colleagues across marketing areas

Acted in a program manager capacity for analyzing data and insights about how to optimize channels/programs

Demonstrated ability to deliver presentations to senior team members (internal and external) and articulate a clear point of view

Monitored project budgets successfully and demonstrated understanding of cost drivers

Technical Skills

Integrated Marketing and Communications

Program Execution and Optimization

Project Management

Customer/Consumer Orientation

Professional Skills

Commercial Focus

Innovation and Thought Leadership

Personal Influence / Negotiation

Customer/Consumer Orientation

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.€‹
Requisition ID: R-64733