MasterCard Senior Analyst - Campaign Analytics in Gurgaon, India
Who is Mastercard?
We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless at https://www.priceless.com/ ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Senior Analyst - Campaign Analytics
Join the data revolution! MasterCard Advisors is helping to shape the future of data insights by leveraging billions of anonymised, aggregated transactions of more than 10 petabyte data warehouse to help financial institutions, merchants, media, and governments manage their businesses more effectively. Be part of an Analytics Center of Excellence that is developing consumer insights that are reshaping how businesses make decisions.
Advanced Analytics is charged with developing & optimizing world class analytical, modeling, software coding, data sourcing, product management, econometrics, and associated delivery capabilities of the MasterCard Advisors organization.
Use broad retail, capital markets, media, and/or payments industry experience and deep knowledge of the application of big data quantitative analytics to provide hands-on support for information product development and custom analytical project delivery that satisfies and retains a global client base.
Manage Campaign Analytics process and team to efficiently deliver high quality campaign solution
Use behavioral scorecards for target marketing solutions using econometric and statistical models
Rigorously and logically identify issues covering entire client problem to understand business objectives
Identify creative and useful additional analyses required and suggest new paradigms for recommendations
Create effective, impactful and quality assured storylines and slides at stream or small project level
Analyze large volumes of transaction and customer data to generate insights and actionable recommendations to drive business growth
Synthesize analyses into clear, sound recommendations; takes responsibility for structuring and writing reports and client ready presentations from a work stream or project level.
Apply knowledge of metrics, measurements, and benchmarking to complex and demanding solutions across multiple industry verticals
Set the department standard for data driven insights and advanced analytics solutions using tools such as Python, WPS, SQL and MS office suite
Collect and synthesize feedback from clients, project delivery analysts, and sales teams for new solutions or product enhancements. Provide design specifications, functional and technical requirements for development of new products and solutions.
Generates key hypotheses and independently structures work at the work stream or project level
Reviews analytics end-products to ensure accuracy, quality and timeliness.
Develops effective working relationships with global teams and business partners
Proactively seeks new knowledge and structures project work to facilitate the capture of Intellectual Capital with minimal oversight
If necessary, travel to client sites in India or international locations to deliver campaign analytics projects by collaborating with global teams and clients
Qualification and Skills Required:
4-6 years of experience in hands-on Campaign analysis, Design and segmentation including data mining using large volumes of granular data to deliver analytical solutions
Advanced degree in Economics/Statistics/Mathematics or B.E. in a technical or quantitative discipline before M.B.A from Tier 1 Business Schools in India.
Excellent verbal and written communication skills
Excellent analytical skills
Knowledge of database marketing concepts
Knowledge of tracking campaign effectiveness based on business objectives
Segmentation, CHAID and Decision Tree Algorithms, and Cluster analysis
Ability to work on a team or independently
Ability to multi-task in a fast-paced, deadline-driven environment
Highly Organized & strong attention to detail
Platforms/Environments: Unix, SQL, Hive, VBA, Microsoft BI Stack. Exp. in R, Python, Hadoop is preferred
Experience in financial sector and payments industry preferred
Additional languages desired
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
If you require accommodations or assistance to complete the online application process, please contact firstname.lastname@example.org and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Everyone wants easier ways to pay;
we invent them.
Checkout lines are slow;
we speed them along.
Merchants want more sales;
we give them data and insights.
People need financial access;
we connect them.
Corporate purchasing is complicated;
we make it simple.
Commuters are busy;
we speed them on their way.
Governments need greater efficiencies;
we help create them.
Small businesses are virtual;
we give them access to a world of buyers.
Retailers want to fight fraud;
we provide the tools.
Requisition ID: R-86239