MasterCard Analyst - Campaign Analytics in Gurgaon, India
Who is Mastercard?
We are the global technology company behind the worlds fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Analyst - Campaign Analytics
Analyst, Advanced Analytics
Join the data revolution! MasterCard Advisors is helping to shape the future of data insights by leveraging billions of anonymized, aggregated transactions in a 10 petabyte data warehouse to help financial institutions, merchants, media, and governments manage their businesses more effectively. Be part of an Analytics Center of Excellence that is developing consumer insights that are reshaping how businesses make decisions.
Advanced Analytics is charged with servicing Consulting Services, Information Services and Managed Services by centralizing and optimizing the world class analytical, modeling, software coding, data sourcing, product development, product management, econometrics, and associated delivery capabilities of the MasterCard Advisors organization.
The Analyst will use broad retail, capital markets, media, and/or payments industry knowledge & quantitative analytics to provide hands-on support for information product development and custom analytical project delivery that satisfies and retains a global client base.
Drive APT Bulletin solutions and design along with rollout & implementation across 1300 issuers globally.
Manage Campaign Analytics processes & Stakeholders by being a subject matter expert to efficiently deliver high quality campaign solutions
Analyze large volumes of transaction and customer data to generate insights and actionable recommendations to drive business growth
Use behavioral scorecards for target marketing and risk management solutions using econometric and statistical models
Rigorously and logically identify issues covering entire client problem to understand business objectives
Create effective, impactful and quality assured storylines and slides at stream or small project level
Synthesize analyses into clear, sound recommendations; takes responsibility for structuring and writing reports and client ready presentations from a work stream or project level
Set the department standard for data driven insights and advanced analytics solutions using tools such as Hadoop, Python, WPS, SAS, SQL and MS office suite
If necessary, travel to client sites in India or international locations to deliver campaign analytics projects by collaborating with global teams and clients
Develops effective working relationships with global teams and business partners
All About You
Experienced in hands-on Campaign analysis, Design and segmentation including data mining using large volumes of granular data to deliver analytical solutions
Advanced degree in Economics/Statistics/Mathematics or B.E. in a technical or quantitative discipline before M.B.A from Tier 1 Business Schools in India.
Excellent verbal and written communication skills
Excellent analytical skills
Knowledge of database marketing concepts
Knowledge of tracking campaign effectiveness based on business objectives
Segmentation, CHAID and Decision Tree Algorithms, and Cluster analysis
Ability to work in a team or independently
Ability to multi-task in a fast-paced, deadline-driven environment
Highly Organized & strong attention to detail
Platforms/Environments: Unix, Hadoop, Python, SAS, SQL, Netezza, Oracle, VBA etc.
Understanding of Machine Learning concepts and application
Experience in financial sector and payments industry preferred
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
Requisition ID: R-65746