MasterCard Senior Specialist, Consumer Marketing, Thailand in Bangkok, Thailand

Who is Mastercard?

We are the global technology company behind the world€™s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Senior Specialist, Consumer Marketing, Thailand

Overview

The Senior Specialist is to support the VP Marketing and Communications SEA in managing marketing and communication activities in Thailand. This role will work across business functions in local market and with regional office to manage marketing and communications programs to increase brand preference for Mastercard and achieve business objectives.

Role

Conceive and develop (with support from manager) efficient and intuitive local marketing and communications strategies aligned with business priorities and delivering against company objectives

Work with marketing and communications agencies to execute advertising campaigns, communication activities, promotions, sponsorships, market research etc.

Proactively work on media engagement program to build and reinforce Mastercard reputation

Manage the development of external and internal communications materials

Manage Mastercard website and social media page e.g. update content, coordinate site maintenance and replieson social media

Develop metrics and specifications to track program performance (with support from manager), measures program performance and makes recommendations based on results

Leverage data and insights (consumer and market) to recommend and guide local marketing efforts

Maintains budgetary responsibilities, leads tracking and implement corrective action

Coordinates deliverables with vendors (e.g. agencies, film production)

Maintain relationships with media vendors and publishers to ensure collaboration in promotion activities

All About You

Demonstrated success in executing integrated marketing and communications plans that leverage synergies between channels (ATL vs BTL, traditional vs digital and social)

Experience working on projects that require a high degree of collaboration with external stakeholders and colleagues across different functions

Monitored budgets successfully

Excellent communication and people skills

Strong organisational and time-management skills

Creativity and commercial awareness

Strong attention to detail

Proficiency in written and spoken English and Thai

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.€‹
Requisition ID: R-68457