MasterCard Senior Specialist, Consumer Marketing, Thailand in Bangkok, Thailand
Who is Mastercard?
We are the global technology company behind the worlds fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Senior Specialist, Consumer Marketing, Thailand
The Senior Specialist is to support the VP Marketing and Communications SEA in managing marketing and communication activities in Thailand. This role will work across business functions in local market and with regional office to manage marketing and communications programs to increase brand preference for Mastercard and achieve business objectives.
Conceive and develop (with support from manager) efficient and intuitive local marketing and communications strategies aligned with business priorities and delivering against company objectives
Work with marketing and communications agencies to execute advertising campaigns, communication activities, promotions, sponsorships, market research etc.
Proactively work on media engagement program to build and reinforce Mastercard reputation
Manage the development of external and internal communications materials
Manage Mastercard website and social media page e.g. update content, coordinate site maintenance and replieson social media
Develop metrics and specifications to track program performance (with support from manager), measures program performance and makes recommendations based on results
Leverage data and insights (consumer and market) to recommend and guide local marketing efforts
Maintains budgetary responsibilities, leads tracking and implement corrective action
Coordinates deliverables with vendors (e.g. agencies, film production)
Maintain relationships with media vendors and publishers to ensure collaboration in promotion activities
All About You
Demonstrated success in executing integrated marketing and communications plans that leverage synergies between channels (ATL vs BTL, traditional vs digital and social)
Experience working on projects that require a high degree of collaboration with external stakeholders and colleagues across different functions
Monitored budgets successfully
Excellent communication and people skills
Strong organisational and time-management skills
Creativity and commercial awareness
Strong attention to detail
Proficiency in written and spoken English and Thai
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
Requisition ID: R-68457