MasterCard Leader, Marketing and Communications, NAFCA in Cairo, Egypt
Who is Mastercard?
We are the global technology company behind the worlds fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Leader, Marketing and Communications, NAFCA
Background & Role Purpose:
The mission of Worldwide Marketing & communications is to maximize franchise value across the Mastercard Worldwide portfolio of assets and to champion and embed the Consumer-led strategy across the organization. Mastercard Worldwide Marketing strives to illustrate that Mastercard is the best way to pay for everything that matters.
The primary purpose of this role is to lead the Marketing & Communications function for the NAFCA (Egypt & North Africa) cluster. The role will report to the MENA Head of Marketing & Communications and NAFCA cluster General Manager and will be based out of the Mastercard Cairo office.
Develop cluster marketing & communications plans in collaboration with the MENA Head of Marketing & Communication and NAFCA General Manager ensuring all resources and investments are dedicated to initiatives that are both locally relevant and in alignment with country, regional and Global priorities and strategies
Build brand health, image & preference based on consumer insights and consistent with global brand positioning
Lead media relations for the cluster and build a strong media network to drive thought leadership, ensuring Mastercard news is top of mind
Leverage relationships with key media and industry analysts to deliver a holistic traditional/earned media program in support of planned product/service launches and corporate announcements
Lead development of local Communications content including, press releases, factsheets, brochures, briefing documents and newsletters
Manage local CSR activities, B2B corporate hospitality events and executive visits
Manage the local marketing and communications budget including preparing annual and monthly budget forecasts; control actuals vs. forecast accuracy; ensure full compliance with marketing and communication budget spending procedure
Work closely with Account leads/country managers to influence spending of marketing CBA funds, and propose marketing initiatives to optimize usage of country MDF funds.
Build and execute consumer, issuer and merchant activities/promotions in the areas of card issuance; cardholder activation, usage and loyalty programs
Drive application and customization of Mastercard assets (consumer intelligence, brand, sponsorships and partnerships) to develop value-add programs which differentiate Mastercard as a preferred business partner
Work closely with the product and emerging payments team to build and execute marketing activities to drive consumer and merchant adoption of new products
Grow the Mastercard digital solutions and mobile payment ecosystem in the cluster
Manage all relevant suppliers including creative, media, digital & research agencies. This includes briefing, content creation, approvals and execution of all such projects
Collect and analyze market data, in addition to conducting market research (VoC), to develop insight led activities
Use measurement tools to assess the impact of communications programs to refine activities
Corporate Leadership Principles:
a) Encourages Thoughtful Risk Taking
b) Emphasizes Empowerment and Accountability
c) Operates with a Sense of Urgency
Experience and Skills Requirement:
- Experience in Consumer Packaged Goods, Payment Technology, Banking and/or Telecommunication Industry.
- Strong relationship management skills and ability to work collaboratively across multiple groups
- Ability to translate complex business, economic and policy issues material into easily understood, actionable programs
- Comfortable presenting complex issues to internal and external audiences
- Solid understanding of balancing and prioritizing needs of multiple stakeholders
- Expertise in managing traditional & digital marketing initiatives.
- Excellent (verbal and written) communication & presentation skills.
- Strong Interpersonal, negotiation and Influencing skills.
- Strong budget management, data and financial analysis skills (i.e., profit calculations, ROI, etc).
- Ability to prioritize, multi-task in a fast-paced, deadline-driven environment.
Education, Qualifications and Experience: BA or Advanced Degree in Business Administration, Marketing and/or Communications
English & Arabic Native, French desirable
Directly Reports To: MENA Head of Marketing & Communication and NAFCA General Manager.
Direct Reports: None
Internal Stakeholder Management:
Establish rapport with Account Leads/Country Managers and regional cross functional team.
Equal Opportunity Employer
Requisition ID: R-55927